Website designing is not an easy task. It involves a lot of intricacies. Things usually become all the more complicated when you commit the common mistake people make during the process.
User experience may make or break a website. Reports say, 88% of users will not visit a website offering poor user experience. In short, proper website design plays a very important role.
So, you must know the most common web design mistakes you should avoid while designing a website and making it effective and interactive, which this guide will unravel.
1. Focus on Mobile Responsive Design
Since most people use mobile devices such as smartphones to access the internet and visit websites, you must incorporate a proper strategy for website design for mobile users. You must focus more on creating a mobile-responsive website and optimize the design accordingly. This will prevent the audience from alienating. The website should have a responsive design for all mobile devices and other compatible devices with any screen size.
2. Focus on Navigation & Interface
You must not ignore the significance of an interactive and intuitive website interface. Ensure that all the elements for easy navigation are in the right place with a user-friendly navigation menu. This will add to the user experience, allowing them to easily visit the page they want.
So, avoid complex structures that hinder smooth navigation and result in a high website bounce rate. According to some reports, more than 38% of users avoid visiting and engaging those websites with complex navigation structures and unattractive interface layouts.
3. Page Loading Time
Ignoring the slow load time of the webpage is another common mistake people make. You must ensure that you do not implement any element that will slow the website’s load time, causing impatient users to leave your site soon.
A slow website will adversely affect the user experience, satisfaction, and ranking. Reports say that nearly 50% of people visiting a website are less likely to spend more than 2 seconds for it to load.
4. Improper Call-to-Action
CTA, or Call-to-Action, plays a significant role in the success and effectiveness of a website. Therefore, make sure it is compelling and clear. You must also place it at the right place so users can see it easily.
If your CTA is not proper, you will leave a big chunk of conversion opportunities behind.
5. Focus on the Search Engine Optimization
You must also focus on SEO and be strategic with it. You must follow the best practices that will enhance the visibility and presence of your website. This, will, in turn, improve the ranking and accessibility of the website to the search engine.
6. Do not Ignore UX
While designing your website, do not ignore UX or User Experience. Make your website more informative to retain visitors easily and successfully to increase its footfall and lower bounce rates. Mistakes like keeping too much white space, using an improper design thinking approach, using the wrong design process, etc., create a bad user experience.
7. Focus on the Safety & Security Aspect
Your website must be safe and secure to visit. So, make sure it has proper security and authentication measures wherever necessary.
This will ensure that the visitors need not worry about losing or leaking personal and other sensitive information they must provide to perform a specific action.
It will also prevent hackers from hacking your website. Keep a proper privacy policy and other key elements needed to keep the website secure. Privacy policy id one of the key elements that can make your website popular and you need to implement that while website designing.
8. Low-quality Images
The most common mistake many people make is ignoring the looks of your website by using low-quality images. Images have a powerful impact on the user experience and using low-quality images can have a drastic impact on overall user experience. It is advisable to use the proper format of the images like JPG, PNG and WEBP and optimise the images properly so that the website speed won’t be affected.
9. The Website Layout
Finally, when you have all the elements in hand that you want to incorporate into your website, make sure that you do not complicate the overall layout of it in the process. This is a common web design mistake that can hamper all other efforts put into making the website perfect. Do not keep too much white space; keep clear visual elements.
A simple layout, especially of the home page of a website, will not overwhelm or confuse the visitors, and they can take the necessary actions easily.
When you avoid all these mistakes, you will find it easy to design a captivating, engaging, and successful website that retains users and promises an effective and holistic online presence.
Conclusion
In conclusion, the design process is simple and when you design a website, you must have proper knowledge of what you are doing and some foresight. You can even follow the design trends to create a well-designed website that matches your website theme. You must know the common pitfalls to avoid and focus more on user experience, mobile responsiveness and optimization, and aesthetics.
This will ensure the website’s design is meticulous, creating a significant impact and online footprint. The design of the website contributes to 94% of first impressions, according to some reports.
You can achieve only with precision and creativity, and when there are no errors in it, your website will make a long-lasting impact. By avoiding common website design mistakes, your company can provide a seamless user experience that will ultimately enhance conversion rates.
