When it comes to digital communication and maintaining its effectiveness, email marketing plays a significant role. It may be a traditional digital marketing method, but it is still the foundation stone for many businesses, even in this digital era.
Email marketing offers businesses a significantly higher Return on Investment (ROI). According to a few survey reports, email marketing produces an ROI of about $42 for every $1, which is quite an impressive statistic and a return on the amount spent.
Reason for popularity and widespread use
Higher ROI is the primary reason businesses today resort to email marketing with personalized content sent to the target audience’s email list despite having several other platforms or channels to approach and reach their target audience.
Email marketing lets businesses follow a personalized approach and craft the best and most effective emails to establish direct communication with the audience.
Facilitates global reach
A report by Statista says there are about 4.26 billion email users worldwide, and it may go up to 4.76 billion users by 2026, which is quite impressive.
So, as it is evident from the stats above, emails can reach a wider audience. This increases its probability of making a global impact.
These tactics create endless possibilities for a business to increase its conversion rate and sales figures. All they have to do is analyze customer behaviours. You can analyze different metrics to craft precise and customer-centric email marketing campaigns.
In short, if you do it properly, email marketing will drive higher engagement, brand awareness, credibility, customer loyalty, and conversion. All these make it a very useful digital marketing strategy for businesses today. A professional digital marketing agency will help you to attain your business goals.
From customer perspective
Just as email marketing allows businesses to establish direct and open communication with the customers along with other benefits, this specific approach offers significant benefits to the customers as well.
The time factor:
For example, it facilitates sending emails timely to the customers. So, it raises the chances of opening the mail. This, in turn, helps the customers to know about different campaigns and promotions, updates, and exclusive or time-barred offers as and when a business offers them.
Therefore, customers have a much lower chance of missing out on any relevant and useful opportunities since they are always abreast of the latest offers.
Complete autonomy:
Another significant benefit customers enjoy is the ability to opt in or out of an offer according to their wishes. They are completely controlled and do not have to give in to email subscriptions. With such independence, the customers can also regulate the frequency of these communications and the type they want to receive from the business.
Exclusivity:
With relevance to the above two beneficial aspects, email marketing also offers exclusivity to the target customers in terms of accessing different deals and offers, special events, and product launches.
This makes them feel that the businesses value their feeling and instill a sense of honor in them. This, in turn, increases brand loyalty and a business gets loyal customers.
Personalize communication
The most significant benefit of email marketing is that it allows personalizing communication. It allows direct connection with the audience with a clickbait subject line, and if crafted strategically, it touches their hearts and minds. This will, in turn, help in building a long-lasting relationship with them.
Therefore, traditional email marketing may have lost its glory and importance in today’s digital business landscape, but that is not true. It holds a lot of ground, and businesses still follow this specific marketing approach, experience a higher conversion rate, and acquire a greater customer base.
It helps in increasing brand awareness, visibility, and impact online. All of these make email marketing an indispensable tool that promotes business growth and success rate.
Conclusion
In conclusion, sending emails to the prospective email list has a staggeringly high conversion possibility compared to other marketing platforms with relevant content. According to different survey reports, email campaigns offer a much higher open rate of about 19.7%.
If you send the email timely, it will also have much higher click and click-to-open rates, which are 2.8% and 13.2%, respectively.
Therefore, considering all these aspects and statistical figures, investing in email marketing campaigns is highly lucrative even today, more than any campaigns in social media channels. It is a tool that offers quick and effective results that you can measure easily using different parameters. However, there should be a proper email marketing strategy with relevant content, and the usage of email marketing tools is necessary.
