The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. What is Google Ads optimization score? Scores range […]

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Check out Digital Marketing Weekly News Summary between 23rd September to 27th September 2019. Dates In URLs Are Fine John Mueller and the Google webmaster account (probably also John Mueller) said that having the date in your URL is fine. In fact, many publishers do just that because having a unique ID in the URL used to […]

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Check out Digital Marketing Weekly News Summary between 18th August to 24th  August 2019 . Google Ads is Switching Search & Shopping Campaigns to Standard Delivery Google Ads is changing its ad delivery methods, switching search and shopping campaigns from accelerated delivery to standard delivery. This change does not apply to display campaigns or video campaigns. They […]

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