Check out Digital Marketing Weekly News Summary between 18th November to 22nd November 2019.

Instagram hides like counts

Instagram has announced that the platform is now expanding its test to hide likes that are displayed beneath posts. These tests are being run on a global scale. “If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted on Feed unless they’re your own,” the Facebook-owned platform said in a tweet

Source: Social Samosa

DuckDuckGo Smarter Encryption Enforces HTTPS Routing

DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections. The system uses a whitelist of encrypted sites in order to route users to the encrypted versions of those URLs.

Source: Search Engine Journal

Pinterest introduces new tools to prevent self-harm

Pinterest is introducing coping exercises to compassionate search and more of such tools to prevent self-harm.

Source: Social Samosa

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users.

This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences.

Source: Search Engine Journal

Tinder launches new in-app experience: Festival Mode

Tinder announces the launch of a new unique in-app user experience, Festival Mode, in India. The feature will help attendees connect with each other before they even arrive at the event. The platform hopes to reflect on its community and enable them to make more meaningful connections to the members who are seeking new, varied experiences.

Source: Social Samosa

Facebook gets into the meme-making biz with experimental Whale app

Last week, Facebook quietly released a new meme-making app called Whale, The Information reports. The app is currently only available on the respective app stores in Canada, where its listing says it can be used to edit your own photos or images from a library of stock photos.

Source: The Verge

WhatsApp Introduces New Features For Small Businesses In India

Instant messaging app WhatsApp recently rolled out a new Catalog feature on its WhatsApp Business model that allows enterprises to showcase photographs of various products that potential customers can browse through.

Source: Marketing Mind

Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail or auto vertical. Currently, search ad placement is available on mobile only.

Source: Search Engine Land

This is all the summary of Digital Marketing Weekly News. Stay Tuned for more weekly news.

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