Check out Digital Marketing Weekly News Summary between 11th August to 17th August 2019 .
A) Google Warns: Embedding Instagram Images Can Cause SEO Issues
If you use Instagram and use Instagram’s embed code, Google most likely will not rank the image on your site in image search.They use a no index robots meta tag. And this meta tag tells us that you don’t want those images indexed together with the page itself
Source: SE Round Table
B) Facebook Adds Instagram Scheduling to Creator Studio
Instagram scheduling has long been a headache for social managers, leading to a range of alternative posting options, each of which has its own value and capacity. Most of these options have been limited due to Instagram’s API restrictions on what third-party tools can access, and how they can post – though Instagram did provide capacity for third party providers to facilitate Insta scheduling last year.
This new option, however, provides increased capacity, in that you can better see exactly what your Insta posts will look like, which is similar to posting to a Facebook Page natively, as opposed to through a scheduling app.
Source: Social Media Today
C) Amazon Alexa Rank Does Not Impact Google Search
This is probably super obvious to most of you but this may be the first time I’ve heard Google comment about this. Amazon has this Alexa rank feature, they had it since like 1996, a super long time. Google’s John Mueller was asked if Google uses it for ranking sites and he obviously said no.
This is at Alexa.com, not to be confused with Amazon Alexa digital assistants, but owned by the same company.
Source: SE Round Table
D) How brands have made the most of the spirit of Rakhi
From Ferrero Rocher to Shoppers Stop and Bluedart to Havmor Icecreams, everyone is leveraging from this occasion. The campaigns have put forward some revolutionary brand messages apart from the traditional message of sibling relationships. Let’s see creative concepts that brands have put forth to garner more eyeballs this festive season.
Source: Exchange 4 Media
This is all the summary of Digital Marketing Weekly News.Stay Tuned for more weekly news.
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