Category: SEM

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Google expands optimization score to Display campaigns

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The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. What is Google Ads optimization score? Scores range […]

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Top 10 SEM Techniques

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There are endless opportunities through which a website can be popularized on the internet and search engine marketing is one of them. The search engine marketing is considered as the fastest and the most cost-effective strategy which gives your business the power to reach to your customers anywhere in this world. The top ranking in […]

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