The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns. What is Google Ads optimization score? Scores range […]

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Every business requires marketing for better growth in the competitive marketplace. Today, online marketing has improved results than traditional marketing, as companies can reach out to more users by launching their business online. Though there are various means to carry out online marketing effectively for a brand/firm, not all of them can assure lucrative results. […]

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Pay-per-Click (PPC) service is now provided by several search engine optimization companies as a slice of their search engine marketing plan. The PPC management plans provided by different companies include keyword research and selection, setup of a PPC account, developing of creative ad text in appropriate ad groups, identification of the landing page, PPC advertising […]

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Google Adwords is immensely important to promote your brand, company, and website on the Internet. What is Google? Well if you get right down to basics, it simply indexes web pages. So why is this important? Well mainly because this index also happens to be the universally adopted interface to the Internet. Whenever you surf […]

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