Check out Digital Marketing Weekly News Summary between 22nd June to 28th July 2019

A) How to create long-form videos that will keep people watching

A key part of that engagement and of earning viewer loyalty  which includes long-form content in their channel mix. Check out the full details a look at why they’re doubling down on long-form content and what are their methods to approach it.


B) 4 Steps for Creating a Solid Social Media Strategy

The steps you can follow to create the ultimate social media marketing plan that will help you reach your business goals.

EASY STEPS for social media strategy

C) Zomato’s Tweet Asking Users Eat More Home cooked Food Takes Over Internet, Other Companies Join In

Zomato’s tweet asking users to eat more home-cooked food has gone viral. “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye“, the company had playfully tweeted on 3rd July. On the face of it, you’d think the tweet would hurt Zomato’s business — as more people cook at home, there are fewer takers for Zomato’s food delivery service. But Zomato’s tweet, which felt like part friendly advice, partly humblebrag about how popular its service was, seemed to strike a chord and other big brands have also begin this.

Source: Office Chai

D) Google Maps App Updated With Ability to Edit Business Information

Owners and managers of businesses can edit the information on their Business Profiles directly from the  Google Maps iOS app. This will make it easier for verified owners and managers to edit their business profile.Click here to read more.

Source: SearchEngineJournal

E) Google And The Indian Government Have Collaborated To Have 45K Toilets Marked On Google Maps

To help curb open defecation and urination, the Indian government has partnered with Google Maps and made available the locations of 45,000 toilets across India. The initiative was a part of the government’s Loo Review campaign, which was carried out under the Swachh Bharat and Digital India initiatives.

Source: OfficeChai

F) Facebook is Changing Its Ad Format Next Month

The Social Network has announced that – starting from August 19th – mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year”. 

 Source: Social Media Today

G) Google Says Keep The Same URLs For The Long Run

if you have to change URLs, Google is much better at dealing with it assuming you set up the redirects properly. But redirects are essential when changing URLs.

Source: SEO Round Table

This is all the summary of Digital Marketing Weekly News.Stay Tuned for more weekly news.

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