Do you wish to publish a book that could instantly put you and your brand in the spotlight? In that case, opting for an eBook might be the best idea. Unlike traditional books, eBooks have continued to prove themselves as a wonderful alternative that works as a sales funnel. It helps create wider visibility for your brand, brings in more audience, and forges strong connections with core connections. However, not every one of those people who love reading books would prefer reading your content. Thus, you need to follow certain strategies that can help you to sell those eBooks convincingly. Only the author of a particular eBook or the brand chosen to release it would know its true value.
In this article, we have created a list containing a few useful digital promotion strategies when selling eBooks to readers on different platforms.
Acquire conversions directly from social media.
One of the easiest ways that comes with the promotion of eBooks is opting for social media conversions. Nowadays, People spend half of their leisure time scrolling through various social media platforms. Therefore, if your company has an account dedicated to selling eBooks or as an author, you can choose to promote your eBook to your respective followers or readers. Moreover, if your eBook contains specific tips for handling difficult situations convincingly, then your eBook might receive more attention than other eBooks. Social media is one of the biggest sources of income for every eBook seller looking for conversions. Almost 18% more clicks are generated on social media posts when some images of e-books are posted rather than only text advertisements.
Offer Your eBook as Video Content
Most people don’t have much time to read books these days. One reason is their busy schedules and lack of time for relaxation. Instead, they may be more interested in watching videos of good content rather than reading it line by line. For instance, at the beginning of your eBook, you can offer the potential customers a chance to consume your digital products through video. They can also read the same things themselves at their own pace. You can use video marketing strategies to promote the video content.
Promote your eBook in different podcasts.
You can easily find plenty of people tuning in to listen to famous podcasts on different topics. Therefore, if your eBook matches the message told from the podcast, you should opt for promotion. Moreover, you can appear in those podcasts yourself; most of them are not known to charge any sum. Thus, you can promote your eBook at almost zero cost while enjoying the benefits that come later through purchases by readers.
Start your podcast
Is it difficult for you to find a podcast that matches the theme of your eBook? In that case, you can start your podcast to promote your book, where you can easily talk about anything without following other people’s guidelines. To start your podcast, you only need a microphone, webcam, a reliable internet connection, and an audience who love your content. Multiple applications on the internet allow people to start their podcasts at zero cost. You can also clip a small audio or visual footage from your podcast and post the same on your social media account. This can help in bringing more readers to purchase your eBook.
Running ads across different social media platforms
When none of the less expensive or free promotional ideas are working, it might be time for you to invest a certain sum in promoting your eBook. Although this might be tricky, it could also be a masterstroke as more people would be interested in purchasing your eBook. The advertisements might be in the form of Cost per click (CPC), Cost per like (CPL), and click-through rate (CTR). Remember, if you promote your eBook through running ads, you might need to invest a significant portion of your time. A thorough research needs to be conducted to acquire the keywords that match the content in your eBook.
Some additional strategies
Never underestimate the efficiency of any online communication channel to reach your target audience. Follow the promotional campaigns in these channels to reach a wider audience. First of all, try to get a good ebook idea. Try creating an attractive ebook format with valuable resources like images and infographics and add blog posts to promote your ebook. Also, you can avail of guest post services that will give inbound links to your blog. This will bring link juice from the guest post site to your website, channelling more traffic from Google and other search engines that you are targeting.
Conclusion
Almost 47% of salespeople approve of selling eBooks through social media channels. Compared to other promotional strategies, it has consistently provided many leads. You need a proper ebook marketing strategy, email list, and target audience list, and follow email marketing. However, if you want to try different promotional strategies for your eBook sales, following the tips mentioned in this article might help you reach your goal convincingly. Ultimately, we must remember that the ebook content and the entire ebook appearance, like the book cover, matter a lot for the overall ebook sales. No marketing funnel can work wonders if the ebook creation is wrong and not promoted in ideal platforms to reach the ideal audience.
