Which Social Media Platform Should I Select

Social Media Optimization (SMO) is a marketing technique that allows you to use numerous social media outlets to generate exposure and awareness of a brand or product. This type of social media marketing (SMM) enables superior customer engagement.

With the help from a Social Media Marketing Plan, you can analyze social media channels, where your targeted audience spends several hours, each day, and utilize the channels for promoting your business, brand, or concept. Today, entrepreneurs connect on different Social Media channels, which have significantly increased their ROIs.

SMO services include various BIG Social Media networks such as Facebook, LinkedIn, Twitter, Google+ and Pinterest that offer both ON site and OFF site SMO services for social media marketing for business. So how do they help? Read onto find out more.

By joining SMM sites like Face book, Twitter, LinkedIn, Google+, Pinterest, Stumbleupon and Reddit, you gain the following advantages:

  • Connect your brand/company with various, similar groups and circles
  • Participate in discussions
  • Daily updates to keep in touch
  • Create blogs for websites
  • Building social community with forum
  • Social profile or page creations
  • Content Development
  • User Engagement Analysis
  • Target Industry Audience.
  • Social profile or page creation

Benefits of Social Media Marketing

Numerous renowned and upcoming social networks offer its users a platform to connect, share, and mix with other individuals. For entrepreneurs, it means generating qualified and superior traffic on their website, which holds a strong potential to culminate into sales. Read on to find out the advantages of using different SMO platforms.


With a 350+ million user base, Facebook is the best social network, now! This social media channel as multi-oriented stage offers entrepreneurs a broad choice of features that allows them to connect and share content, and run marketing campaigns for their products.


Twitter was the brainchild of software architect and entrepreneur Jack Dorsey. This free social networking and micro-blogging site was launched in 2006, and offers the convenience of short text messaging, and instant broadcast of information online.

Google Plus

Google+ was created to meet the communication and networking needs of users, it offers a great platform to marketers to make income from home.


Pinterest is called as the visual scrapbook of Internet. This SM channel allows users to ‘pin’ images and videos that people share on the Web. Online marketers with the help of Pinterest can improve a brand/company’s visibility, effortlessly.


LinkedIn serves as an online networking place for business professionals, from interns to executives to managers of fortune 500 organizations visit LinkedIn that makes it an attractive SMM platform for business professionals and advertisement.


Instagram is a powerful marketing tool for people to communicate and react to images more than any other form of content on sites. It is a virtual ringer on the social media scene of marketing.

Use these social media marketing tips to connect with your targeted audience and influencers, improve brand visibility, drive superior traffic, and eventually generate sales.

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